Corina Bordeianu | Senior Manager, Social Media & Consumer Insights – Booking.com

Corina Bordeianu landed in the Netherlands in 2015 and worked in data driven environments like Philips and Booking.com in the Netherlands, having social media marketing, analytics and market research at the core her her skills and decision making. She uses data from different sources to optimise the social strategy, within a Paid-Owned-Earned framework.

Mijn sessie: How AI Helps To Streamline Workflows

Booking.com’s mission is to make it easier for everyone to experience the world. In Social Media we are doing this by building the strongest & most loved brand in travel. This means we are looking at all data points to see where we can improve. In this case we looked at how we can split social care and community engagement cases in order to streamline the work and increase positive sentiment towards the brand.